CORPORATE BRANDING
Our vision
Since its foundation in 1939, Nippon Zoki Pharmaceutical (NZP) has been consistently involved in all aspects of pharmaceutical operations, from research and development to manufacturing and marketing, in order to fulfill the high expectations and trust of patients and medical professionals. To respond more effectively to evolving medical treatment and changes in society, we are focusing on open innovation in R&D while leveraging our extensive experience and network to co-create innovative drugs and new medical devices that will benefit society. We have established a new brand slogan and logo that reflect our commitment to being a company that is truly needed and trusted by society. This brand slogan and logo symbolize our ongoing pursuit of optimal medical care together with patients, healthcare professionals, and partners, as well as our continued growth as a company.
Brand Slogan and Brand Statement
Creating next-generation medical solutions, together.
Throughout our history, NZP has focused on research and development of pharmaceutical products that enable people to lead healthy and fulfilling lives, primarily in the field of orthopedics, in accordance with our corporate philosophy: “As corporate citizens, we must serve society through our business activities.” However, there are still many diseases for which currently available treatments are not yet satisfactory for both patients and the medical professionals involved in treating them.
Transcending the conventional boundaries of a pharmaceutical company, we will continue working to contribute to society by delivering next-generation medical solutions that fulfill these needs, such as pharmaceuticals, medical equipment, and regenerative medicine products. Building on our extensive history and experience, we will continue striving to create next-generation medical solutions together with a diverse range of partners, drawing our inspiration from the voices of patients and medical professionals.
LOGO DESIGN
Growing Circle
The circular motif in the center of our corporate logo represents our extensive medical connections, which span the globe, and the continued growth of each and every one of our employees.
This symbolizes our ambition to contribute to medical care and society on an ongoing basis, with our growth expanding outward in a large circle, leading to new medical solutions for patients.
This dynamic, powerful logo design symbolizes NZP’s corporate vision of expanding our “circle” around the world, pursuing next-generation medical solutions, and continuing to evolve to the next stage of growth.
The Nippon Zoki Pharmaceutical Standard
As one initiative aimed at realizing our Brand Slogan and Brand Statement, we have revised our research and development approach, and are actively pursuing a range of projects centered on open innovation. In particular, we are focusing on licensing-related efforts with other companies and plan to allocate a large proportion of our R&D expenditure in this area. Our ongoing development of a formulation for bone morphogenetic protein-2 (BMP-2), a biopharmaceutical, is based on an exclusive agreement for development and marketing in Japan with CG Bio Inc., a South Korean biomaterials company. We anticipate that this product, which is expected to be launched within society in the near future, will serve as a major growth pillar for NZP. We are also exploring other opportunities to expand our collaborative partnerships.
In addition, we are currently working on projects aimed at introducing new medical devices. Through such efforts, we will focus on future-oriented R&D projects while expanding our existing licensing initiatives with both domestic and overseas companies. At the same time, we hope that collaboration with both academia and venture companies will lead to the creation of new products. In order for NZP to continue being a company that is needed and trusted by society, we will focus on collaboration with a variety of partners, aiming to be a company that transcends the boundaries of a pharmaceutical company to contribute to healthcare and society.
